Field notes from a studio that builds for lawyers only
Insights on law firm websites, SEO & growth.
No fluff and no false promises — just what actually works when an attorney's next client is searching on a phone. Written by the team behind the builds.
How Law Firms Show Up in ChatGPT and Google AI Answers
What AI answer engines read about your firm, which settings and pages you control, what to skip, and how the advertising rules apply when a machine retells your marketing.
38 min read Read → PricingHow Much Does a Law Firm Website Cost in 2026?
The honest range is wide, and most of the spread comes down to one thing: whether the site is built to rank or just built to exist.
8 min read Read → SEOLaw Firm SEO: The Complete Guide for Attorneys
Search is now the single largest source of new legal clients. Here is what it actually takes to rank — and what timeline to expect.
11 min read Read → SEOLocal SEO for Lawyers: How to Win the Map Pack
Most legal clients hire local. Here's how to make Google show your firm first when they search from your city.
9 min read Read → ComplianceAttorney Website Compliance: Bar Advertising Rules, Explained
Your website is attorney advertising. That means it's governed by your state bar's rules — and getting them wrong is an ethics problem, not just a marketing one.
9 min read Read → ConversionWhy Law Firm Websites Don't Convert (and How to Fix It)
Ranking is only half the job. The other half is what happens in the five seconds after a hurt, scared, or rushed person lands on your page.
8 min read Read → DesignWhat Makes the Best Law Firm Website Design in 2026
"Best" isn't about the prettiest template. It's about the site that ranks, converts, and survives a bar review — for your practice, in your market.
8 min read Read → SEOHow Long Does It Take a Law Firm Website to Rank?
The honest answer is months, not days — and exactly how many depends on your market, your domain, and your content.
7 min read Read → StrategyThe 9 Pages Every Law Firm Website Needs
A law firm site isn't one page that does everything. It's a set of pages, each doing one job — for a client and for Google.
8 min read Read →Why we publish this.
Most law firm marketing advice online is written to sell you something, or by people who have never built a site that had to rank in a real legal market.
We build attorney websites for a living, in all 50 states and across 16 practice areas. These guides are the same things we tell clients on the first call — the honest version, including the parts that are slow, hard, or take longer than anyone wants to hear. If a guide here makes you decide you can handle it yourself, good. If it makes you want it done right the first time, that's what we're here for.