Field notes from a studio that builds for lawyers only
Insights on law firm websites, SEO & growth.
No fluff and no false promises — just what actually works when an attorney's next client is searching on a phone. Written by the team behind the builds.
How Much Does a Law Firm Website Cost in 2026?
The honest range is wide, and most of the spread comes down to one thing: whether the site is built to rank or just built to exist.
8 min read Read → SEOLaw Firm SEO: The Complete Guide for Attorneys
Search is now the single largest source of new legal clients. Here is what it actually takes to rank — and what timeline to expect.
11 min read Read → SEOLocal SEO for Lawyers: How to Win the Map Pack
Most legal clients hire local. Here's how to make Google show your firm first when they search from your city.
9 min read Read → ComplianceAttorney Website Compliance: Bar Advertising Rules, Explained
Your website is attorney advertising. That means it's governed by your state bar's rules — and getting them wrong is an ethics problem, not just a marketing one.
9 min read Read → ConversionWhy Law Firm Websites Don't Convert (and How to Fix It)
Ranking is only half the job. The other half is what happens in the five seconds after a hurt, scared, or rushed person lands on your page.
8 min read Read → DesignWhat Makes the Best Law Firm Website Design in 2026
"Best" isn't about the prettiest template. It's about the site that ranks, converts, and survives a bar review — for your practice, in your market.
8 min read Read → SEOHow Long Does It Take a Law Firm Website to Rank?
The honest answer is months, not days — and exactly how many depends on your market, your domain, and your content.
7 min read Read → StrategyThe 9 Pages Every Law Firm Website Needs
A law firm site isn't one page that does everything. It's a set of pages, each doing one job — for a client and for Google.
8 min read Read →Why we publish this.
Most law firm marketing advice online is written to sell you something, or by people who have never built a site that had to rank in a real legal market.
We build attorney websites for a living, in all 50 states and across 16 practice areas. These guides are the same things we tell clients on the first call — the honest version, including the parts that are slow, hard, or take longer than anyone wants to hear. If a guide here makes you decide you can handle it yourself, good. If it makes you want it done right the first time, that's what we're here for.